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Innovative optical store management system

Convenient management of all key business processes in one place
Video review
Made in Ukraine

Solutions for optical stores

MARVI was created specifically for optical stores, so the system fully takes into account the specifics of this business

An intuitive and easy-to-use customer base that allows you to communicate with them in any convenient form
Convenient management and tracking of customer orders
Automated process of interaction with suppliers of lenses and glasses: the system will remind you of the need to order goods, suggest the optimal number of units, and make an auto-order
Specific parameters of goods (OD and OS, SPH, CYL, AX, ADD, etc.) for the optics industry
The ability to quickly create a large number of custom lens parameters that simplify the selection and sales process
Automated workflow for ophthalmologists and optometrists: the system will remind you of customer visits, make a report on the necessary parameters (by type of examination, visits, doctors)
Convenient system for managing the assortment in the warehouse, which usually has a large list of items in optical stores: an intuitive catalog of goods and services, the ability to move goods between branches, tools that speed up inventory in the warehou
Automated system for managing retail prices and margins for certain products or entire categories

The unique MARVI system

MARVI is a unique system that combines the functions of CRM and ERP systems, as well as contains Task Management and Call Tracking modules
  • Easy management of operational (salespeople / administrators) and medical staff of the optic salon
  • Convenient system for managing product sales
  • Intuitive management of warehouse and stock balances in the store
  • Ability to synchronize the system with your cash register, scanner and barcode printer
  • The easiest to use pricing and margin control system
  • Easy management of operational (salespeople / administrators) and medical staff of the optic salon
  • Convenient system for conducting product sales
  • Intuitive management of the warehouse and stock balances in the store
  • Ability to synchronize the system with your cash register, scanner and barcode printer
  • The easiest to use pricing and margin control system

How the System Looks

How the System Looks
Security
  • Ability to set different employee access levels to system functions.
  • The system performs automatic data backups on the server twice a day.
  • With unique encryption codes, your data is always secure.
Service
  • We provide technical support for any system-related questions via chat, email, and phone consultations with a manager.
  • We will explain everything, assist, and resolve issues! We ensure the transfer of your client database from your existing system to MARVI. You won't need to input information manually, saving you time.

Key Features of MARVI

Key Features of MARVI

Convenience

    Significantly reduce the time spent on daily operations by employees. Operations that used to take a whole working day can be completed in 1-2 hours or even faster with MARVI!
    All data is backed up - it cannot be lost!
    Reports on popular products and categories make it easy to analyze and increase sales, according to our customers' experience, by up to +30%.
    Controlling tasks for employees allows you to attract more customers. MARVI will remind you of your visit, offer you a product, or inform you about a promotion.
    Reminders about auto-repetition of orders for customers. For example, if a customer previously bought lenses for 3 months, the system will remind them to order new ones when they need them.
    Reduced paper costs - up to UAH 50,000 per branch per year!
    Increased customer satisfaction and loyalty.
    Increase in business margins

Smart Features of MARVI

Smart Lens Parameters
Quickly create a large number of custom lens parameters with adjustable increments according to user preferences.
Smart Price Management
Easily adjust prices and markups by a specific percentage or value across an entire category of goods/services for a network or individual branches.
Smart Supplier Orders
Combine products from various customer orders into a single supplier order to streamline procurement.
Smart Inventory Management
An interactive tool for conducting inventory checks with the option to use external barcode scanners.
Smart Stock Alerts
Receive automatic notifications when stock levels reach a minimum threshold, ensuring timely replenishment.
Smart Sales Analytics
Generate detailed sales reports with filtering options for time periods, employees, popular products and categories, or customer acquisition tools.

What’s Cool About MARVI?

RRO Integration
Synchronization with cash registers or connection to fiscal registration systems (CheckBox, PrivatBank).
Timely Reordering
Alerts about low stock with recommendations for optimal reorder volumes.
Staff Management
Manage work schedules and system access for employees. Calculate salaries and bonuses based on performance results.
Flexible Pricing Plans
Select a service package tailored to your needs, ensuring you only pay for essential features.
Comprehensive Customer History
Maintain a detailed history of client interactions with status tracking (e.g., loyal, VIP).
Security
Personalized access to system functions for each employee.
Learn more about plans and pricing or try the demo version.
Plans and Pricing

Already became MARVI clients

Our clients say that MARVI confidently outperforms other systems thanks to its user-friendliness, clear interface, reliability, and quality of service. We actively develop the system and release updates every month. According to our clients, MARVI is the most modern system among competitors and truly helps improve business results. Currently, MARVI operates in the markets of Ukraine, Kazakhstan, Uzbekistan, and Moldova.

Pavliv
BonOptic
Optimal
Britan
Lumos
LifeOptica
Venskaja
Focus
FamilyVision
Optica
SmartOptic
OpticMedic

Reviews about MARVI

Mohamed Oueslati
Owner of TOP-Zir Optical Store
As an optical store owner, I deal with a wide range of processes every day — from patient appointments to managing lenses and inventory. Previously, this took a lot of time, especially when I had to check lens availability manually. With MARVI, everything has become much easier. All the information is in the system — I can instantly see stock levels and quickly place orders. It truly saves time and reduces routine work. I also appreciate the support team — they are always available, respond quickly, and help resolve any issues.
Watch the video review
Kyrylo Vodyanyk
Ophthalmic Surgeon, Head of Hippocrates Medical Center
We have been using the MARVI CRM/ERP system for over two years, and during this time it has significantly simplified our work. The system helps organize all processes — from patient management by doctors to financial reporting and analytics. We can see where our clients come from, how often they visit, and what their needs are, which greatly improves management decisions. Overall, we are very satisfied with MARVI and can confidently recommend it to colleagues and other medical businesses.
Watch the video review
Slavina Slaichuk
Owner of Focus Optical Store
My name is Slavina, and I have been using the MARVI system for about two years now. During this time, it has been continuously improving and becoming even more convenient to use. The system helps organize the client database and structure all internal processes clearly, without unnecessary hassle. As a result, work becomes much easier and more manageable. I can confidently recommend MARVI to owners of optical stores and ophthalmology clinics who want to systematize their operations and improve efficiency.
Watch the video review
Tamara Symonenkova
Ophthalmologist, OKOMED Optical
In our optical store, we always strive to stay one step ahead, which is why we chose the MARVI CRM/ERP system. In practice, it has proven to be a convenient and efficient tool, especially when it comes to selecting lenses and eyewear. All processes are well-structured: there is a client database, a product catalog, and well-organized inventory transfers and write-offs between warehouses. This allows us to work faster and without unnecessary chaos. From my experience, MARVI truly simplifies daily operations, so I recommend it to anyone currently looking for a system for their optical business.
Watch the video review
Sergey Malachkov
Optimal (vision center), Chief Physician
The imperfection of the previous program and the unreliability of the development partners forced me to switch to the MARVI CRM/ERP system. Currently, I do not encounter typical problems of other systems on the market, namely: data loss during transmission, constant growth in the cost of maintenance and imperfection of the product accounting system. MARVI has a more reliable accounting program during data transmission, and is easier to use. The main value of MARVI is its developers, namely, responding to comments from users and making adjustments to the system. I would like to personally recommend the MARVI CRM/ERP system for all ophthalmological clinics and optician's shops in Ukraine.
Sofia Pavliv
Ophthalmologist, PAVLIV Eye Clinic
This CRM system is a combination of all the necessary functions and tools for managing and accounting business in optics and ophthalmology clinics.
Viktor Bondarenko
BonOptic, Ophthalmologist
I've been using the CRM MARVI program for almost two years now. Like it. Handy, easy, quick. Simple in vikoristanny. A great advantage, in my opinion, is the possibility of consultation 24/7. There was very little need for assistance from company representatives. The system is working well. At the moment I’m doing a lot of medical research (registering patients and completing “examinations by an ophthalmologist”). I'm looking forward to a more full-featured version with more options.

MARVI for optic salons

How does MARVI work for opticians?

MARVI software for optical stores helps to optimize the processes of selling glasses, lenses, related products and ophthalmic services. Automation of optical stores from MARVI includes convenient customer base management, work with orders and suppliers, personnel management, assortment, payments, and prices.

Unique functionality

Smart features also help to speed up and improve key business needs:

  • Marketing tools for optics.
  • Reminder of the need to order goods.
  • Interactive inventory and accounting of eyewear.
  • Sales analysis for the optical business.
  • Automatic price management.
  • Selection of individual lens parameters.

The MARVI system makes it possible to improve the management of optical store resources and increase customer loyalty in optics.

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