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EN
UA KZ MD RO
EN
UA KZ MD RO
System modules

Communication

The "Communications" module in the MARVI system allows you to effectively manage customer interaction via IP telephony, SMS and Viber mailings. You get automation of reminder processes, marketing messages and call quality control, which ensures a high level of service and increases sales without additional costs.
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Improve service quality with integrated IP telephony
Save time and increase customer loyalty with automated mailings
Control communications and analyze their effectiveness in a few clicks

The MARVI Communications module significantly increases the efficiency of customer interaction, helps improve service and increase sales. Thanks to the automation of calls and mailings, your staff pays full attention to customers, without being distracted by routine tasks. The overall profitability of the business increases, sales increase, and basic work processes are streamlined.

Features of the module

Advantages of the "Communications" module for business:
Call processing automation
Integration with IP telephony allows you to automatically open customer cards during calls, providing quick access to important information. This reduces the time spent servicing each client and minimizes the likelihood of errors.
Increase sales without additional costs
Thanks to call quality control, recording listening, and analysis of the effectiveness of handling missed calls, the company can increase revenue by 10-15% without additional marketing efforts.
Effective SMS and Viber mailings
Automatic reminders about visits, birthday greetings, and offers on promotions or discounts increase customer loyalty and increase the likelihood of repeat purchases.
Personalization of communications
Adding data such as the patient's name, doctor, visit date, or order number to messages creates an individual approach that positively affects customer relationships.
Control and analytics
The ability to analyze the number and quality of calls helps to make informed decisions about marketing strategies and optimize work reception.
Automation Control Personalization

Module Capabilities “Communication”

Automating communication with customers through various communication channels increases the efficiency of call and message processing. The staff of the clinic or optician's salon is always in touch and responds promptly to customer requests.

Main functions:

  • Integration with IP telephony to automatically display client data during a call.
  • Recording and listening to telephone conversations to monitor the quality of service.
  • Analytics of telephone calls to assess the effectiveness of staff work and marketing campaigns.
  • Automatic SMS and Viber mailings with personalized content for customers.
  • Setting up automatic mailing rules: reminders about visits, notifications about the readiness of the order, birthday greetings.
  • Sorting mailings by age, gender or date of the client's last visit.
  • The ability to make a call directly from the system with one click.
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Reviews about MARVI

Mohamed Oueslati
Owner of TOP-Zir Optical Store
As an optical store owner, I deal with a wide range of processes every day — from patient appointments to managing lenses and inventory. Previously, this took a lot of time, especially when I had to check lens availability manually. With MARVI, everything has become much easier. All the information is in the system — I can instantly see stock levels and quickly place orders. It truly saves time and reduces routine work. I also appreciate the support team — they are always available, respond quickly, and help resolve any issues.
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Kyrylo Vodyanyk
Ophthalmic Surgeon, Head of Hippocrates Medical Center
We have been using the MARVI CRM/ERP system for over two years, and during this time it has significantly simplified our work. The system helps organize all processes — from patient management by doctors to financial reporting and analytics. We can see where our clients come from, how often they visit, and what their needs are, which greatly improves management decisions. Overall, we are very satisfied with MARVI and can confidently recommend it to colleagues and other medical businesses.
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Slavina Slaichuk
Owner of Focus Optical Store
My name is Slavina, and I have been using the MARVI system for about two years now. During this time, it has been continuously improving and becoming even more convenient to use. The system helps organize the client database and structure all internal processes clearly, without unnecessary hassle. As a result, work becomes much easier and more manageable. I can confidently recommend MARVI to owners of optical stores and ophthalmology clinics who want to systematize their operations and improve efficiency.
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Tamara Symonenkova
Ophthalmologist, OKOMED Optical
In our optical store, we always strive to stay one step ahead, which is why we chose the MARVI CRM/ERP system. In practice, it has proven to be a convenient and efficient tool, especially when it comes to selecting lenses and eyewear. All processes are well-structured: there is a client database, a product catalog, and well-organized inventory transfers and write-offs between warehouses. This allows us to work faster and without unnecessary chaos. From my experience, MARVI truly simplifies daily operations, so I recommend it to anyone currently looking for a system for their optical business.
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Sergey Malachkov
Optimal (vision center), Chief Physician
The imperfection of the previous program and the unreliability of the development partners forced me to switch to the MARVI CRM/ERP system. Currently, I do not encounter typical problems of other systems on the market, namely: data loss during transmission, constant growth in the cost of maintenance and imperfection of the product accounting system. MARVI has a more reliable accounting program during data transmission, and is easier to use. The main value of MARVI is its developers, namely, responding to comments from users and making adjustments to the system. I would like to personally recommend the MARVI CRM/ERP system for all ophthalmological clinics and optician's shops in Ukraine.
Sofia Pavliv
Ophthalmologist, PAVLIV Eye Clinic
This CRM system is a combination of all the necessary functions and tools for managing and accounting business in optics and ophthalmology clinics.
Viktor Bondarenko
BonOptic, Ophthalmologist
I've been using the CRM MARVI program for almost two years now. Like it. Handy, easy, quick. Simple in vikoristanny. A great advantage, in my opinion, is the possibility of consultation 24/7. There was very little need for assistance from company representatives. The system is working well. At the moment I’m doing a lot of medical research (registering patients and completing “examinations by an ophthalmologist”). I'm looking forward to a more full-featured version with more options.

Other MARVI modules

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