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Innovative Management System

Convenient management of all key processes for optical stores and ophthalmology clinics in one place.
Video Overview
Made in Ukraine

Your Assistant MARVI

Now you can easily manage client databases, medical services, inventory, assortments, finances, cash transactions, and other business processes for optical stores and ophthalmology clinics.

MARVI is a unique system that combines the functionalities of CRM and ERP systems and includes modules for Task Management and Call Tracking (call analytics).

What Can MARVI Do?

The MARVI management system for optical stores and ophthalmology clinics integrates numerous functions and capabilities:

  • Automation of cash operations
  • Sales management
  • Assortment and inventory management
  • Personnel management
  • Salary and bonus calculations
  • Report and analytics generation
  • Client request processing with detailed history
  • Secure and convenient cloud data storage
  • Online system access from anywhere in the world
  • Client communication

Convenience

  • Functionality specifically designed for the business needs of optical stores and ophthalmology clinics allows for simple and effective business management.
  • An intuitive and user-friendly interface significantly simplifies workflows and employee training.
  • The ability to work with the system online from any location and device.

Security

  • Ability to set different employee access levels to system functions.
  • The system performs automatic data backups on the server twice a day.
  • With unique encryption codes, your data is always secure.

Service

  • We provide technical support for any system-related questions via chat, email, and phone consultations with a manager.
  • We will explain everything, assist, and resolve issues! We ensure the transfer of your client database from your existing system to MARVI. You won't need to input information manually, saving you time.

How the System Looks

Explore MARVI's Capabilities

Fill out a short form to receive demo access to the full functionality of the management system.

Key Features of MARVI

Key Features of MARVI

Reviews about MARVI

Mohamed Oueslati
Owner of TOP-Zir Optical Store
As an optical store owner, I deal with a wide range of processes every day — from patient appointments to managing lenses and inventory. Previously, this took a lot of time, especially when I had to check lens availability manually. With MARVI, everything has become much easier. All the information is in the system — I can instantly see stock levels and quickly place orders. It truly saves time and reduces routine work. I also appreciate the support team — they are always available, respond quickly, and help resolve any issues.
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Kyrylo Vodyanyk
Ophthalmic Surgeon, Head of Hippocrates Medical Center
We have been using the MARVI CRM/ERP system for over two years, and during this time it has significantly simplified our work. The system helps organize all processes — from patient management by doctors to financial reporting and analytics. We can see where our clients come from, how often they visit, and what their needs are, which greatly improves management decisions. Overall, we are very satisfied with MARVI and can confidently recommend it to colleagues and other medical businesses.
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Slavina Slaichuk
Owner of Focus Optical Store
My name is Slavina, and I have been using the MARVI system for about two years now. During this time, it has been continuously improving and becoming even more convenient to use. The system helps organize the client database and structure all internal processes clearly, without unnecessary hassle. As a result, work becomes much easier and more manageable. I can confidently recommend MARVI to owners of optical stores and ophthalmology clinics who want to systematize their operations and improve efficiency.
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Tamara Symonenkova
Ophthalmologist, OKOMED Optical
In our optical store, we always strive to stay one step ahead, which is why we chose the MARVI CRM/ERP system. In practice, it has proven to be a convenient and efficient tool, especially when it comes to selecting lenses and eyewear. All processes are well-structured: there is a client database, a product catalog, and well-organized inventory transfers and write-offs between warehouses. This allows us to work faster and without unnecessary chaos. From my experience, MARVI truly simplifies daily operations, so I recommend it to anyone currently looking for a system for their optical business.
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Sergey Malachkov
Optimal (vision center), Chief Physician
The imperfection of the previous program and the unreliability of the development partners forced me to switch to the MARVI CRM/ERP system. Currently, I do not encounter typical problems of other systems on the market, namely: data loss during transmission, constant growth in the cost of maintenance and imperfection of the product accounting system. MARVI has a more reliable accounting program during data transmission, and is easier to use. The main value of MARVI is its developers, namely, responding to comments from users and making adjustments to the system. I would like to personally recommend the MARVI CRM/ERP system for all ophthalmological clinics and optician's shops in Ukraine.
Sofia Pavliv
Ophthalmologist, PAVLIV Eye Clinic
This CRM system is a combination of all the necessary functions and tools for managing and accounting business in optics and ophthalmology clinics.
Viktor Bondarenko
BonOptic, Ophthalmologist
I've been using the CRM MARVI program for almost two years now. Like it. Handy, easy, quick. Simple in vikoristanny. A great advantage, in my opinion, is the possibility of consultation 24/7. There was very little need for assistance from company representatives. The system is working well. At the moment I’m doing a lot of medical research (registering patients and completing “examinations by an ophthalmologist”). I'm looking forward to a more full-featured version with more options.

Smart Features of MARVI

Smart Lens Parameters
Quickly create a large number of custom lens parameters with adjustable increments according to user preferences.
Smart Price Management
Easily adjust prices and markups by a specific percentage or value across an entire category of goods/services for a network or individual branches.
Smart Supplier Orders
Combine products from various customer orders into a single supplier order to streamline procurement.
Smart Inventory Management
An interactive tool for conducting inventory checks with the option to use external barcode scanners.
Smart Stock Alerts
Receive automatic notifications when stock levels reach a minimum threshold, ensuring timely replenishment.
Smart Sales Analytics
Generate detailed sales reports with filtering options for time periods, employees, popular products and categories, or customer acquisition tools.

What’s Cool About MARVI?

RRO Integration
Synchronization with cash registers or connection to fiscal registration systems (CheckBox, PrivatBank).
Timely Reordering
Alerts about low stock with recommendations for optimal reorder volumes.
Staff Management
Manage work schedules and system access for employees. Calculate salaries and bonuses based on performance results.
Flexible Pricing Plans
Select a service package tailored to your needs, ensuring you only pay for essential features.
Comprehensive Customer History
Maintain a detailed history of client interactions with status tracking (e.g., loyal, VIP).
Security
Personalized access to system functions for each employee.
Learn more about plans and pricing or try the demo version.
Plans and Pricing

Already became MARVI clients

Our clients say that MARVI confidently outperforms other systems thanks to its user-friendliness, clear interface, reliability, and quality of service. We actively develop the system and release updates every month. According to our clients, MARVI is the most modern system among competitors and truly helps improve business results. Currently, MARVI operates in the markets of Ukraine, Kazakhstan, Uzbekistan, and Moldova.

Pavliv
BonOptic
Optimal
Britan
Lumos
LifeOptica
Venskaja
Focus
FamilyVision
Optica
SmartOptic
OpticMedic

News & Publications

MARVI now integrates with E-Health
E-Health - state electronic healthcare system
Updated MARVI functionality
New features available to all users
Оновлений функціонал MARVI
OphthalmicHUB – щорічна міжнародна наукова, освітня подія, під час якої зустрічаються колеги для обміну досвідом, обговорення найгостріших проблем в офтальмології
Updated functionality of MARVI
OphthalmicHUB is an annual international scientific and educational event where colleagues meet to exchange experience, discuss the most pressing issues in ophthalmology
Effective management and sales increase through customer base management with MARVI
MARVI is a powerful tool that will help you improve your ophthalmology business in all aspects.
Increased profits for opticians and ophthalmology clinics
Analyzing the customer journey and working with referral agents
Pricing optimization for ophthalmology clinics and optical stores with MARVI
How to improve your pricing processes with MARVI
How does MARVI help a marketer?
What does marketing of optical stores and eye clinics include?
How to use Instagram and TikTok to find your clients or patients?
How to make Instagram and TikTok successful?
How quickly does MARVI pay for itself for optical salons and ophthalmology clinics?
“Increase revenues and reduce costs” is the mantra of every business
How do ERP and CRM systems improve the efficiency of Healthcare business processes?
We all know the expression: “Quality is more important than quantity”. This is true, but it is also true that quality is...
MARVI medical functionality: increasing business efficiency
Medical functionality is only a part of the MARVI system, which makes it an indispensable tool for modern medical institutions.

Business Management with MARVI

Combining CRM and ERP for Optics and Ophthalmology
MARVI integrates CRM functions for enhanced customer service and loyalty, while ERP optimizes operational processes for clinics and optical stores.

Features

Submit data directly to ophthalmology devices.

Integrate with optical equipment and lens laboratories.

Use smart tools for selecting lens parameters.

Additional Capabilities:

  • Task management and process optimization.
  • Call analysis and reporting for business performance.
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