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System modules

Communication

The Communications module in the MARVI system allows you to effectively manage customer interaction through IP telephony, SMS and Viber mailings. You get automation of reminders, marketing messages, and call quality control, which ensures a high level of service and increases sales at no additional cost.
Communication
Improve service quality with integrated IP telephony
Save time and increase customer loyalty with automated mailings
Monitor communications and analyze their effectiveness in a few clicks

The MARVI Communications module significantly increases the efficiency of customer interaction, helps improve service and increase sales. Thanks to the automation of calls and mailings, your staff pays full attention to customers, without being distracted by routine tasks. The overall profitability of the business increases, sales increase, and basic work processes are streamlined.

Features of the module

Advantages of the "Communications" module for business:

Call processing automation

Integration with IP telephony allows you to automatically open customer cards during calls, providing quick access to important information. This reduces the time spent servicing each client and minimizes the likelihood of errors.

Increase sales without additional costs

Thanks to call quality control, recording listening, and analysis of the effectiveness of handling missed calls, the company can increase revenue by 10-15% without additional marketing efforts.

Effective SMS and Viber mailings

Automatic reminders about visits, birthday greetings, and offers on promotions or discounts increase customer loyalty and increase the likelihood of repeat purchases.

Personalization of communications

Adding data such as the patient's name, doctor, visit date, or order number to messages creates an individual approach that positively affects customer relationships.

Control and analytics

The ability to analyze the number and quality of calls helps to make informed decisions about marketing strategies and optimize work reception.

Module Capabilities

Automating communication with customers through various communication channels increases the efficiency of call and message processing. The staff of the clinic or optician's salon is always in touch and responds promptly to customer requests.

Main functions:

  • Integration with IP telephony to automatically display client data during a call.
  • Recording and listening to telephone conversations to monitor the quality of service.
  • Analytics of telephone calls to assess the effectiveness of staff work and marketing campaigns.
  • Automatic SMS and Viber mailings with personalized content for customers.
  • Setting up automatic mailing rules: reminders about visits, notifications about the readiness of the order, birthday greetings.
  • Sorting mailings by age, gender or date of the client's last visit.
  • The ability to make a call directly from the system with one click.
Automation Control Personalization
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Reviews about MARVI

Vodyanyk Kyrylo Vadymovich Ophthalmologist, head of the Hippocrates Medical Center

We have been working with the MARVI CRM/ERP system for over two years, and during this time it has significantly simplified our work.

The system helps organize all processes — from patient management by doctors to financial reporting and analytics. We see where clients come from, how often they contact us, and what their requests are, which greatly facilitates management.

Overall, we are very satisfied with MARVI and can confidently recommend it to colleagues and other medical businesses.

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Mohamed Oueslati Owner of TOP-Zir optics

As the owner of an optician's shop, I work with a large number of processes every day — from patient reception to accounting for lenses and products. Previously, this took a lot of time, especially when I had to check the availability of lenses manually. With the implementation of MARVI, it became much easier: all the information is in the system, I can immediately see the balance and quickly place an order. This really saves time and reduces routine. It is also nice that the support is always in touch — they respond quickly and help solve any issue.

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Slavina Slaychuk Owner of Focus Optics

My name is Slavina, and I have been using the MARVI system for about two years. During this time, it is constantly updated and becomes even more convenient to work with. The system helps to streamline the client base and clearly organize all internal processes without unnecessary fuss. Thanks to this, work is much easier and calmer. I can confidently recommend MARVI to owners of opticians and ophthalmological clinics who want to systematize their work and make it more efficient.

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Simonenkova Tamara Nikolaevna Ophthalmologist, optics "OKOMED"

In our optics, we always try to work ahead, so we chose the MARVI CRM/ERP system. In our work, it has proven itself to be a convenient and effective tool, especially when it comes to selecting lenses and glasses. All processes are systematized: there is a customer base, a product catalog, and conveniently organized transfers and write-offs between warehouses. This allows us to work faster and without unnecessary chaos. From my own experience, I can say that MARVI really simplifies work, so I recommend it to those who are currently looking for a system for their optics.

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Viktor Bondarenko BonOptic, Ophthalmologist

I have been using the CRM MARVI program for about two years. I like it. Convenient, easy, fast. Easy to use. A big plus, in my opinion, is the possibility of 24/7 consultation. Although the need for help from company representatives was extremely rare. The system works well. At the moment, I mainly use the medical part (patient registration and filling out the "ophthalmologist examination"). I am looking forward to a more complete version with more options.

Serhiy Malachkov Optimal (vision center), Chief Physician

The imperfection of the previous program and the unreliability of the development partners forced me to switch to the MARVI CRM/ERP system. Currently, I do not encounter typical problems of other systems on the market, namely: data loss during transmission, constant growth in the cost of maintenance and imperfection of the product accounting system. MARVI has a more reliable accounting program during data transmission, and is easier to use. The main value of MARVI is its developers, namely, responding to comments from users and making adjustments to the system. I would like to personally recommend the MARVI CRM/ERP system for all ophthalmological clinics and optician's shops in Ukraine.

Sofia Pavliv Ophthalmologist, PAVLIV Eye Clinic

This CRM system is a combination of all the necessary functions and tools for managing and accounting business in optics and ophthalmology clinics.

Main functions of MARVI

Customer base

Detailed customer profiles with the ability to track customer activity, purchase history, and recent interactions, including calls, appointments, examinations, treatments, orders, and more.

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Calendar

One of the most important tools for optimizing workflows and delivering high-quality patient care in ophthalmology clinics and optical stores is the Appointment Calendar module, specially developed as part of the MARVI practice management system.

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Medical unit

This MARVI module automates medical examination workflows in ophthalmology clinics and optical stores, helping streamline operations and improve overall efficiency.

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Work with orders

The module allows you to track the process of placing orders and sales management in opticians and ophthalmology clinics

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Payments

The module makes it easy and convenient to manage all financial operations in your ophthalmology clinic or optical store.

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Assortment management

You can manage your assortment quickly and without unnecessary settings

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Price management

The Pricing module in MARVI allows you to automate the process of setting prices, markups and discounts for optical salons and eye clinics. You can easily control margins, set markups for different categories of goods or specific items, and synchronize prices between all branches of the chain.

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Working with suppliers

The module of the MARVI management system “Orders from suppliers” automates and optimizes the process of ordering goods from suppliers. You can control stock balances, avoid product shortages and simplify interaction with suppliers, ensuring accuracy and speed of work.

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Warehouse accounting

MARVI's Inventory Management module helps you save resources, avoid unnecessary costs, and improve inventory management. With accurate inventory data and automatic reordering capabilities, you can always keep your inventory under control, preventing shortages or surpluses. As a result, your work efficiency increases, customer satisfaction and loyalty increase, and inventory management costs decrease.

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Communication

The MARVI Communications module significantly increases the efficiency of customer interaction, helps improve service and increase sales. Thanks to the automation of calls and mailings, your staff pays full attention to customers, without being distracted by routine tasks. The overall profitability of the business increases, sales increase, and basic work processes are streamlined.

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Reports

The Reports module in the MARVI system provides automatic generation of reports on all key business processes, such as sales, expenses, doctors' performance, product popularity, and other indicators. This tool helps to optimize the work of an optical salon or eye clinic by providing detailed analytics to improve business efficiency.

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Task management

Clear control over activities and task completion. Set deadlines, priorities, categories, and track status in real time for maximum efficiency. Maintain a level of organization within the company and increase the productivity of your business.

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