About MARVI

We are a Ukrainian company with offices in Kyiv and Vinnytsia

8years of experience developing custom CRM systems for the healthcare industry
10successfully developed and implemented systems across various medical fields
2years of focusing exclusively on MARVI—our dedicated solution for the ophthalmology and optical industry we know best
100+other successful software projects completed for the optical and ophthalmology sectors

How was MARVI created?

At the early stages of product development, real customers of the optical store chain were involved. This allowed the developers to ground the product as much as possible and build it from the very beginning, taking into account the specifics of business processes that are inherent in optical stores and ophthalmology clinics. This approach has proven itself, so we continue to practice it: we receive comments or suggestions from one client and implement solutions in the product for everyone.

Already become MARVI clients

Our clients say that MARVI confidently wins over other systems due to its ease of use, clear interface, reliability and quality of service. We are actively developing the system and adding updates every month. According to clients, MARVI is the most modern system among competitors and really helps improve business results. Currently, MARVI operates in the markets of Ukraine, Kazakhstan, Uzbekistan, and Moldova.

Our Team

Our core team consists of several co-founders. Each member brings extensive expertise in their area of responsibility within the MARVI project, including management, complex IT development, business processes, customer support, and product development.

Pavlo Malovanyi

Co-Founder, Chief Executive Officer

Holds two higher education degrees in medicine. As an entrepreneur, he has spent more than 8 years developing IT and engineering solutions for the healthcare industry. He is the author of dozens of medical patents and developed software for the treatment of strabismus and amblyopia for both clinics and home use.

Vadym Rovinskyi

Chief Operating Officer

Has more than 5 years of operational management experience across IT, retail, agriculture, and logistics companies. Participated in dozens of successful healthcare projects in collaboration with The Economist Group.

Oleksandr Povorozniuk

Co-Founder, Chief Technology Officer

Has specialized for over 6 years in developing complex IT systems for the healthcare industry. He is the software architect behind three platforms that process millions of requests every day.

Mark Mitseruk

Co-Founder, Chief Product Officer

Brings 5 years of hands-on experience and more than 10 successfully completed projects in CRM/ERP systems, healthcare, IT product development, and e-commerce. Possesses extensive practical expertise in identifying opportunities for product improvement and innovation.

Andrii Boiechko

Co-Founder, Head of Strategy

Has direct experience building more than five successful healthcare companies in both Ukraine and the United States. Two of these companies became industry leaders in Ukraine, while one became a global market leader.

Roman Baranov

Co-Founder, Chief Marketing Officer

Has over 10 years of experience in digital marketing and online platform development, along with more than 15 years of expertise in other areas of marketing, including product development, pricing, distribution, and design. Through numerous research and business projects in healthcare, he has developed a deep understanding of the industry's business processes and unique challenges.

MARVI expertise and innovation

MARVI was created thanks to a deep understanding of the fields of optics and ophthalmology.

This is its significant advantage among other automation systems for business, including medical. MARVI's functionality is based on CRM and ERP systems adapted specifically for optical and ophthalmology stores. Thanks to the team's combined experience in management, IT, business processes, customer support, and medicine, we managed to create a comprehensive product to optimize the work of optical salons and ophthalmology clinics.

Improving business processes

MARVI software for optical stores and ophthalmology clinics helps automate customer service and business processes. As a result, employees spend less time on tasks, doctors know their schedule and can conveniently find information about patients, and customers remain satisfied with the service and loyal.