In today’s world, the field of ophthalmology and optics is developing rapidly, which requires not only high qualifications of doctors, but also effective management of processes within clinics and optical shops. In this context, specialized programs come to the forefront: they simplify the work of medical staff, improve the quality of patient care, and increase business efficiency. One such solution is the MARVI program management system, which offers unique opportunities for medical functionality, designed specifically for ophthalmology clinics and optical shops.
Today, we will look at several modules of the MARVI management system that help improve service in the optical business and optimize employees’ work.
Medical examinations: unique opportunities
MARVI helps speed up the process of conducting medical examinations in optical stores and ophthalmology practices. The functionality of these medical examinations has no analogues on the Ukrainian market. The program offers ready-made templates for the most popular ophthalmic examinations, including visual acuity tests, eyeglass prescriptions, and diagnoses according to ICD-10. However, the most important advantage is the ability to create individual examinations and templates, which allows doctors to adapt the program to their specific needs.
Medical examinations are divided into the following categories:
- Anamnesis
- Examination
- Daily log
- Operations
- Diagnosis
- Files
- Completion
After filling in the corresponding section, the data automatically goes into a medical discharge summary, which can be saved or printed for the client.
Integration with eHealth ensures accurate tracking and secure storage of medical information, and the file attachment functionality allows adding photos, documents, and other materials to examinations. All of this makes the examination process as convenient and efficient as possible.
User experience with the MARVI program shows that thanks to automation and process optimization, doctors save from 5 to 15 minutes on each visit. Interaction between doctors and administrators moves to an online format, which reduces the number of errors and speeds up the work of medical staff.
Visit calendar: time management and patient comfort
One of the key modules of the MARVI program is a convenient and functional visit calendar. It allows doctors and administrators to easily manage appointment schedules, create bookings, edit and delete them, while controlling the availability of time slots in the schedule.
Patients can book an appointment online, which greatly simplifies planning for them. Also, doctors and administrators can arrange automatic reminder notifications via SMS or Viber to avoid missed visits
CRM from MARVI for ophthalmology clinics provides full protection of patient information. To simplify the financial side of operations, the system allows creating separate consultation rooms for different doctors and procedures, separating access rights, and also integrating with the financial module for automatic generation of invoices for the provided services.
In addition, the visit calendar includes specialized features for optical shops and ophthalmology clinics:
- group appointment booking
- uploading insurance guarantees
- ability to add comments and notes for visits
SMS and Viber mailings: communication automation
SMS and Viber mailings are another important aspect of the MARVI program’s operation, allowing not only to remind patients about visits, but also to maintain a high level of service. Using automatic algorithms, the system independently generates messages, including data such as the patient’s full name, doctor’s name, visit date and time, and the order number. This helps avoid errors that arise due to the human factor and ensures timely informing of clients.
Additional options:
- automatic birthday greeting mailings;
- sorting mailings by age, gender, or the date of the last activity.
This is especially useful for returning clients who have not visited the clinic for a long time.
Integration with IP telephony: speed, control, and revenue growth
An important tool of the system for optimizing the front desk’s work and improving the quality of customer service is integration with IP telephony. Thanks to this functionality, staff can respond to calls much faster and provide clients with higher-quality service.
During an incoming call, the system automatically opens the patient’s card or creates a new one if they are calling for the first time. This allows employees to instantly access all necessary information and quickly perform actions in the system. Call recording and listening provide additional quality control for customer service, as well as the ability to analyze each conversation in detail.
From our own experience, we know that implementing call monitoring without additional marketing expenses can increase revenue by 10–15%.
Tasks module: organizing work and monitoring completion
The tasks module in MARVI is an effective tool for organizing employees’ work and monitoring the execution of assigned tasks.
Capabilities and benefits:
- task planning for employees;
- setting deadlines for completion;
- defining priority;
- changing the status of task completion;
- categorizing tasks (for example, “warehouse”, “cleaning”, “payment”, etc.)
- selecting an assignee.
Thanks to this module, managers can easily control processes within the clinic or optical shop, ensuring high service quality and increasing business efficiency overall.
Reporting: performance analysis and quality control
Optimizing work processes in optical shops and ophthalmology clinics is directly related to timely and correct submission of reports.
Reports from doctors
The reporting module in MARVI allows evaluating the effectiveness of each doctor by the number of services provided, issued orders, and sales. This enables clinics and optical shops not only to monitor staff performance quality, but also to quickly calculate bonuses and rewards based on total revenue.
Reports on provided services
The reporting functionality includes the ability to analyze services by categories, identifying the most profitable areas. For each category, you can track:
the services included in it;
- the number of services that were sold;
- the average price per service;
- total revenue in each category.
Data visualization in the form of charts makes it easy to navigate the information and make informed decisions about further business development.
MARVI provides unique opportunities for ophthalmology clinics and optical shops, allowing them to significantly improve doctors’ efficiency and the overall quality of patient care. Medical functionality is only a part of the MARVI system, making it an indispensable tool for modern medical institutions.