In a world where digitalization is making its way into every area of life, businesses need to become more efficient and faster. Every company is a complex mechanism that requires precise configuration and continuous improvement. One of the key processes of this mechanism is pricing—managing it correctly allows you not only to maintain profitability, but also to increase it. 

Therefore, today it is necessary to implement innovative solutions that help businesses grow in the market and keep everything under control. For ophthalmology clinics and optical stores, such a solution is the MARVI system.

Pricing challenges for optical stores and ophthalmology practices

Amid constant market changes, fluctuations in procurement prices, and competitive pressure, effective price management is especially important for business success. Optical stores and ophthalmology clinics need to:

  • constantly track demand, 
  • monitor the pricing policy of the entire network,
  • take into account individual needs,
  • consider discounts,
  • include all costs, etc. 

It is important that every reaction to changes happens as quickly and accurately as possible. Then the business’s activities will be beneficial and will not reduce its profits. In this case, traditional pricing management methods that involve many manual actions become outdated and ineffective. Businesses start facing problems such as:

  1. Complex price monitoring across a large assortment.
  2. Limited ability to effectively analyze prices and manage them. 
  3. Untimely adjustments to markups, leading to lost profits.
  4. Margin decline due to the lack of continuous monitoring of supplier prices and untimely increases of the corresponding retail price.
  5. Inability to work with prices by categories of goods or services.

The MARVI management system is here to help—specially developed for ophthalmology practices and optical stores. 

How to improve pricing processes with MARVI

MARVI is a Ukrainian management system for optical stores and ophthalmology clinics. The program includes CRM and ERP system functions, allows you to manage the customer database, tasks, services, inventory, conduct analytics, and—automate pricing processes.

MARVI’s pricing process management ensures businesses accurate and timely price adjustments. For example, due to the large number of products—or just the human factor in optical stores—staff may not notice when the supplier increases the price. As a result, the markup is not increased, meaning the business loses profit. 

MARVI helps to track such situations, analyze and control markups, specifically: set markups for categories and specific products, automatically equalize prices across all branches, and also manage discounts for customers. 

Let’s take a closer look at MARVI’s streamlined pricing features.

Automatic markup for a product category

With MARVI, you can easily set up automatic markup for a product category in percentage or absolute values. 

This not only simplifies management of a large assortment, but also enables you to optimize product margins, which contributes to increased business profitability.

If a personalized markup is set for a product, then that markup will be applied. Otherwise, the category markup settings will be used.

Automatic markup for a specific product

It is also possible to take a more flexible approach to pricing for individual items by using automatic markup settings for specific products in percentage or absolute values.

This allows you to adapt as much as possible to market needs and consumer behavior.

If no personalized markup is set for the product, then the automatic category markup settings—where the product belongs—will be applied.

 

Automatic price comparison across all branches

The MARVI function that ensures the same prices in all stores of the network when the procurement or retail price is changed in one of the branches.

Eliminates price discrepancies between the network’s branches, ensuring a unified pricing policy. This reduces the risk of losing profit due to untimely price updates in individual stores, and also maintains customer loyalty. 

If consumers notice that in one optical store of the network the prices are lower than in another, it will create a feeling of unfairness and deception.

Automatic discount calculation rules for customers

The automatic discount calculation feature helps:

  1. Maintain customer loyalty by creating personalized offers based on purchase history and consumer behavior.
    This allows each customer to receive unique discounts that best match their needs and preferences.
  2. Optimize resources and time by simplifying offer management. Then implementing discounts is more efficient and easier, and results become more predictable.
  3. Increase business turnover by encouraging customers to buy more frequently and use the offers.

With MARVI, discounts on goods and services can be calculated in two ways: by the total amount on the receipt or by the amount spent.

The importance of proper pricing

Price is the first step in forming profit. That is why you need to pay careful attention to determining markups and tracking changes in the cost of suppliers.

Moreover, it is pricing that makes it possible to quickly increase profit. Customers rarely compare prices between optical stores, so a small increase in prices for individual products will be unnoticed by clients, while for the business it may have a positive impact on revenue. 

Important: the relevance of price increases must be determined individually, taking into account marketing, financial, and business aspects of a specific business. MARVI helps with this by enabling you to track markups so they do not decrease, and also to analyze and adjust prices in a timely manner.

Smart price management from MARVI allows businesses to avoid many problems of traditional price management and provides more opportunities. Set prices automatically or as needed manually—for goods or services, individually or by group, for a certain percentage or value.

Thanks to the MARVI system, pricing processes become transparent and controllable. Automation enables you to respond quickly to changes in procurement prices, ensuring relevant markups and stable profit growth. The system also provides tools for price analysis and monitoring, helping you make well-founded decisions.

Focus on what matters most—serving your customers and growing your business—while MARVI automates and simplifies all complex pricing processes.