“Increase revenue and reduce costs” — the mantra of every business that wants to be successful. There are various strategies to achieve financial optimization: expanding the product range, entering new markets, partnerships, improving team management, and also — implementing modern tools. In the age of digitalization, the latter is gaining momentum especially fast. Using the capabilities of software, artificial intelligence, and the latest developments helps automate processes, speed up work, and, just as importantly, — increase profits. 

Of course, every business owner fears that they won’t recoup the money invested in one tool or another. And that’s normal. However, you shouldn’t dismiss the idea of implementing it right away. You need to first evaluate how beneficial it will be for your business to gain access to the tool. 

How do optical salons and ophthalmology clinics do that? 

We’ll tell you further about the benefits of investing in the MARVI system.

How does MARVI work?

MARVI helps optical salons and ophthalmology clinics manage various processes: from sales, product assortment, and staff management to communication with customers, data processing, and secure data storage.

By connecting the innovative MARVI management system, you can:

  • Reduce employees’ time spent on everyday operations. From 8 hours to 1–2, or even faster!
  • Don’t worry about data, because all of it has a backup copy. It’s impossible to lose.
  • Analyze reports on popular products and categories to increase sales. Up to +30% based on our clients’ experience.

Payback criteria for MARVI

We closely monitor our clients’ experience using MARVI. That’s why we know that the investment in the system usually pays for itself within the first month!

 Of course, every situation is individual. For one business, this period may be slightly longer, and for another — shorter. Overall, to evaluate the impact of using MARVI, you need to look at the results comprehensively. Usually, this includes the effect of factors such as: 

  1. Using the pricing module. Optical salons have more than tens of thousands of products. The price for each of them changes from time to time, which is simply impossible to control manually. And with MARVI — it’s very easy and cost-effective! Automatic markup control helps you not lose earnings and increases revenue by 5–10%.
  2. Working with accounts receivable. Sometimes orders can wait for customers for weeks or even months. And accordingly, optical salons are waiting for payment. You need to remind customers about the product and payment for it. This process is conveniently automated through MARVI using SMS and Viber broadcasts.
  3. Reporting. Regular analysis of reports on popular products and categories, as well as sales by salesperson, allows you to see strengths and build on them, as well as identify and correct weaknesses. Effective actions that help increase income.
  4. Using marketing modules. MARVI’s functionality includes appointment booking, sending broadcasts, and reminders. Using these tools increases earnings by at least 10–15%. 

Thus, with MARVI you recoup the subscription cost and increase revenue from the first month of using the system. 

Let’s see what it looks like in practice with numbers: 

Payback on the revenue side

  • Even a small optical shop earns from 80,000 UAH per month — in dollars that’s approximately $2,000.
  • The cost of the MARVI basic package per month is $30. 

We do the math and determine that $30 is only 1.5% of the given optical shop’s monthly revenue. 

And if you have a large salon or even an entire network, the share of spending on MARVI may be even lower, when the benefits will be greater than without using the system. 

Payback on the cost side

  • Doctors’ salary usually starts from 30,000 UAH per month. If you convert that into an hourly amount, you get 150 UAH/hour. 
  • We also know that MARVI allows saving up to 10–15 minutes on each appointment. 

Again we do the calculations and get that MARVI can be paid back in as few as 26 appointments.

These are only two examples of savings along with MARVI. Our clients’ experience shows there are more. Every case of how optical and ophthalmology businesses work with MARVI confirms that this collaboration is beneficial. And we truly take pride in and are inspired by our clients, who achieve successful business results together with the MARVI system. Join in too!

About the MARVI management system

MARVI is an innovative management system for all key processes for optical stores and ophthalmology clinics. It combines the functions of CRM and ERP systems, as well as Task Management modules for managing tasks and Call Tracking for call analytics. With MARVI, optical and ophthalmology businesses can easily and conveniently manage a client database, bookings, medical services, assortment, payments, and finances, as well as other business processes.