News & Publications

Today, automating an optician’s workflow is no longer just a way to make work more comfortable, but a necessary condition for business growth

In modern medicine, the quality of treatment depends not only on the doctor’s experience, but also on how complete the information about the patient is.

A few years ago, the main criterion for choosing a medical facility was considered to be the physician’s qualifications. Today, that is no longer enough.

Many opticians invest in advertising, run promotions, and try to attract new customers, but at the same time do not fully leverage

Many owners of optical and ophthalmology clinics face the same problem: the business works well only when they are personally involved.

Today the optical business is becoming increasingly technology-driven. Customers expect fast service, a personalized approach

Promotions have long become a familiar tool for attracting customers to optics. Discounts on frames, special

The current optical market is becoming increasingly competitive. Customers have a wide choice, and prices among players

The optical market in Ukraine is becoming increasingly competitive. If earlier, for stable growth, it was

Many owners of optical shops believe that to increase profits, it is necessary to invest more money in advertising and attract

The optics market in Ukraine is becoming increasingly competitive. If earlier, for stable growth, it was necessary to

Most optics in Ukraine follow a similar path of development: first, accounting is handled in Excel

Why today social media has become one of the main growth channels for optics

The ophthalmology business in Ukraine continues to develop actively, but along with this, competition is also growing. In Kyiv, Lviv,

A few years ago, the development of optics was primarily associated with the discovery of new sales points, the expansion of the product range, or

For most optical companies, warehousing is one of the largest items of invested capital. But the problem is that

The optical market in Ukraine is actively changing. In Kyiv, competition is increasing; customers have become more demanding,

The optical business in Ukraine is rapidly changing. If 3–5 years ago most processes could be handled in Excel

The question “why patients don’t return” concerns almost every optical or ophthalmology clinic. At first glance

In the optical business, there are almost no “simple” products. The same frame can

A few years ago, automation in ophthalmology was an “option.” By 2026, it’s already the baseline.

The MARVI team is joining one of the key events of the ophthalmology community — Ophthalmic HUB 2026, which will take place on April 2–4 in Kyiv.

Many companies adopted this system years ago, when the issue of security...

How to increase optical profitability without increasing headcount...

Ophthalmic Christmas — an annual professional event for ophthalmologists and optometrists that combines hands-on workshops, useful lectures, and a warm pre-Christmas atmosphere.

Medical functionality is only a part of the MARVI system, making it an indispensable tool for modern healthcare facilities.

Everyone knows the saying: “The main quality, not quantity.” That is indeed true, however...

“Increase revenue and reduce expenses” is the mantra of every business.

How to make Instagram and TikTok successful?

How to improve pricing processes with MARVI

What does the marketing of optical stores and ophthalmology clinics include?

Analysis of the customer journey and work with guiding agents

MARVI is a powerful tool that will help improve the performance of your ophthalmic business in all aspects.

OphthalmicHUB – the annual international scientific and educational event during which colleagues meet to exchange experiences and discuss the most pressing issues in ophthalmology

New features that are now available to all users

E-Health - government electronic healthcare system